Africa Travel Show 2025 is where culture, creativity, and wanderlust converge. This landmark event is about rediscovering 54 nations through their food, music, fashion, art, and stories, all without leaving London. Over two unforgettable days, 12–13 September 2025, the show will transform Hammersmith into a living, breathing celebration of Africa’s diversity and its growing influence on the global tourism stage.

It will unlock Africa’s tourism potential and connect the dots between diaspora communities, global travellers, and the business of travel. Whether you’re a travel professional, investor, cultural enthusiast, or a curious explorer, this is your gateway to 54 unique destinations.

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Why the Africa Travel Show Matters Now

Africa is home to some of the world’s most extraordinary landscapes, vibrant cultures, and luxury travel experiences, yet the numbers tell another story. Despite accounting for 54 countries, the continent received just 5% of global tourism arrivals in 2024. Compare that to 1.4 billion global travellers, and you’ll see why the Africa Travel Show exists.

The untapped opportunity is massive:

  • Africa’s tourism industry contributed £133.8 billion to GDP in 2024, with safari tourism alone projected to grow from £13.7 billion to £20.4 billion by 2032.
  • The luxury African travel market is growing at 9.3% annually, with destinations like Rwanda’s gorilla lodges and Botswana’s Okavango Delta redefining global travel standards.
  • By 2030, Africa could welcome 134 million tourists annually, if the world understands that Africa is not one place, but 54 distinct, story-rich destinations.

And here’s the missing link: London’s 1.5 million-strong African diaspora, whose influence extends beyond their £4.5 billion annual spending power. Each diaspora family impacts at least 12 additional travel decisions, creating a multiplier effect that can reshape Africa’s tourism future.

What to Expect at Africa Travel Show 2025

The Africa Travel Show isn’t just an event, it’s an immersive journey through culture, creativity, and connection. Curated across six vibrant zones, the show brings Africa to life in ways you’ve never seen before.

Zone 1: Gastronomy – Taste the Continent

From the spicy allure of Moroccan tagines to the smoky flavours of Nigerian suya and the elegance of Ethiopian coffee ceremonies, this is a culinary passport to Africa. Expect live chef demos, mixology masterclasses, tasting sessions, and cultural food storytelling.

Step into Africa’s visual narrative through photography, sculpture, and interactive installations. The Heritage Tunnel, augmented reality storytelling, and oral history lounges offer a deep dive into the continent’s artistic evolution, from ancient traditions to modern masterpieces.

Zone 3: Fashion Shows – Runway to Revolution

Front-row seats to bold African fashion moments. Think Ankara meets couture, Kente reimagined, and futuristic designs inspired by heritage. Four spectacular runway showcases and styling workshops make this a fashion lover’s dream.

Zone 4: Cultural & Musical Event – Rhythms of a Continent

Feel the pulse of Africa through live performances, drumming, dance, and spoken word. From Ethiopia’s coffee dance to the high-energy beats of Afrobeats, and the elegance of Algeria’s Saharan Blues, this is where culture moves, literally.

Zone 5: Tourism Exhibition – 54 Paths, One Portal

Looking to plan your next adventure? Tourism boards, airlines, and tour operators will be on hand with insider tips, exclusive discounts, and prizes you can’t get anywhere else. Discover emerging destinations, luxury escapes, and sustainable travel trends shaping Africa’s future.

Zone 6: Business Forum & Gala Dinner – Where Deals Become Gateways

For trade professionals, this is the power zone. Panels, pitch sessions, and networking opportunities connect government leaders, investors, airlines, and tech innovators. The day concludes with a glamorous Gala Dinner, cultural performances, and keynote speeches from industry visionaries.

Event Schedule at a Glance

Day 1 – Friday, 12 September: Trade & Business

  • Who it’s for: Airlines, tourism boards, hotels, tour operators, DMCs, media, and investors.
  • Highlights: Business Forum, media interviews, investment pitches, networking sessions, and the Gala Dinner.
  • Access: Free for verified trade professionals and media.

Day 2 – Saturday, 13 September: Consumer Travel Day

  • Who it’s for: Visitors, travelers, and anyone curious about Africa’s travel experiences.
  • Highlights: Food tastings, fashion shows, live music and dance, cultural workshops, art exhibitions, and travel planning.
  • Tickets: £20 per person (includes one complimentary meal from the Gastronomy Zone).

Why You Should Attend

  • Discover 54 countries in one weekend without leaving London.
  • Taste, see, and feel Africa’s culture through food, fashion, music, and art.
  • Plan your next trip with insider tips, exclusive offers, and real connections.
  • Network with key players in the tourism and cultural sectors.
  • Celebrate the future of African travel and the power of the diaspora.

Practical Details

  • Venue: Novotel London West, 1 Shortlands, Hammersmith International Centre, London W6 8DR.
  • Dates: Friday, 12 September (Trade) & Saturday, 13 September (Visitors).
  • Website: www.africatravelshows.com

Final Word

Africa Travel Show 2025 is a celebration of identity, a bridge between continents, and a call to see Africa as it truly is: 54 nations, infinite adventures, and stories waiting to be told.

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