JAM and SOAB came together to host a pop-up games party in Shoreditch. The event featured interactive activities such as card and board games, puzzles, fun props etc. Curated sets by DJs playing the hottest Afro sounds blended with mainstream genres incl. Hip Hop, RnB and UK sounds.
A curated retail pop-up experience and party. During the day, we showcased products from handpicked fashion and lifestyle brands. In the evening, we had a closing party that included a mini exhibition, free drinks, music, networking, panel talk, late night shopping etc.
The finale of the JAM launch series was on Sat 24th Sep at Tea Building Studio (Soho House) and featured LARIZZLE, supported by JAM resident DJ, Nicole Shai and host Mannyjones
The 2nd JAM event was on Friday 9th Sep at Brixton Studio (Soho House) and featured AB DOLLARS, supported by JAM resident DJ, Nicole Shai and host Aaron Deacon
The 1st JAM event was on Saturday 20th Aug at Brixton Studio (Soho House) and featured international DJ and radio host, Mercedes Benson supported by JAM resident DJ, Nicole Shai
