If you’ve ever wanted to experience the full spectrum of African talent, from fashion and beauty to art, design, and storytelling, we have just the thing for you.
What is TALES?
TALES (short for The African Lifestyle Experience) is Bellafricana’s flagship pop-up event. Think:
💫 Over 70 curated brands from across Africa and the diaspora
🎨 Live art and cultural showcases
🗣 Fireside chats with creative icons and founders
🤝 Meaningful connections with fellow lovers of culture, creativity, and community
🎁 Plus: the chance to win a £200 gift card, exclusive travel discounts, and much more
And the best part? It’s completely free to attend.
Why we’re involved
At Marmalade, we’re all about spotlighting the beauty of community and the power of creativity, so this partnership felt like home. TALES is a shared celebration of what it means to create, connect, and belong.
And we want you to be part of it.
Want the full scoop?
We published a full guide to TALES 2025: what to expect, who’s coming, and why it matters. 👉🏾 Read the full guide to TALES 2025
Let’s make it a summer to remember.
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