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Tola Alade
Founder & CEO
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Chapter 6: The Three Pillars
The new mainstream rests on three interconnected pillars: Content that creates cultural currency, Community that amplifies individual voices into collective power, and Commerce that sustains movements without compromising authenticity.
Chapter 5: From Diaspora to Nation
The African diaspora isn't scattered debris from historical catastrophe. We are seeds planted in every fertile ground on Earth, ready to grow into something the world has never seen: a truly global cultural nation.
Chapter 4: The Power of Collective Consciousness
When 50,000 people simultaneously react to a breakthrough by an African artist, their individual responses create something larger than the sum of its partsâa collective intelligence that processes cultural information faster than any individual could.
Chapter 3: Culture Over Geography
Why shared values matter more than physical borders. This chapter is an engaging exploration of how shared values and cultural identity are becoming more important than physical borders in defining belonging and community.
Chapter 2: Digital Diasporas - How 150M People Scattered Globally Can Unite Digitally
The Scattering and the Gathering In a bustling café in Lagos, a young entrepreneur finalises a business deal with her cousin in Toronto. In London, a doctor hosts a virtual dinner party with family members spread across five continents. In São Paulo, an artist collaborates with musicians in Johannesburg and...